Rock and Rye Oyster House
Rock and Rye Oyster House is a Bellingham restaurant offering a familiar and impressive gourmet experience to downtown diners and drinkers. The business was approached by WWU's journalism department to participate in my capstone class "PR Campaigns and Analysis." As a team, two other PR specialists and myself worked with the restaurant to put together a campaign and package that Rock and Rye could use to meet their objectives: increase late night and brunch attendance, revenue.
Our team, (360) PR, and our campaign "Oceans Apart" were chosen as Rock and Rye's favorite campaign. These are our "award-winning" materials we developed over the course of six weeks.